Salou is a tourist and residential city that has consolidated its capital role as the leisure and service centre of the Costa Dorada through the diversity of its offer and the quality and quantity of its tourism facilities.
Thus, on the one hand, it presents itself as a holiday destination and reference point, concentrating the majority of the basic tourism industry infrastructure in the Tarragona regions (74 lodging facilities) and acting as a main motor with regard to developing and capitalising on the diversity of the area's entertainment and cultural offer.
On the other, it is also home to the main agent for regional dynamism, the Costa Dorada's attraction par excellence: the Universal Mediterránea complex, which consolidates the Salouproduct and its sphere of influence as the most important leisure centre on the Catalonian seaboard and in the Mediterranean arc in general.
Mild year-round temperatures; safe, orderly and shallow beaches offering all services and equipment; hidden coves of great natural and scenic interest; an urban design plan that gives centre stage to green spaces, plants, design and the architecture of the landscape; points of historical, architectural and monumental interest; a varied entertainment and leisure offer with highly dynamic sectors (shops and restaurants); and quality facilities have all helped to turn Salou into the "Capital of the Costa Dorada" and to earn it the top rating for Family Tourist Destinations in Catalonia.
In addition to the large variety of services and alternative activities available at the beaches, there are initiatives and acts for even the most diverse trends, habits and demands of today's tourism: the opening of the Yacht Club, the future construction of a coastal route following the coves of Cape Salou, the environmental recovery of the coasts, and the execution of projects within the Plan for Tourism Excellence, which aims to turn Salou into a singular model for family tourism.
